Responsive and innovative website design

At Carbase, we pride ourselves on being leaders in website design based on scientific improvements. You will have the latest cutting-edge designs and tools available with full control of your website 24 hours a day, 7 days a week.
THIS is how you stay ahead of your competition.

Inventory Presentation

Your inventory is how we draw the traffic in. Our presentation is how we convert those eyeballs to sold customers. We not only provide you tools to manage your inventory, but apply that same science to industry leading SRPs and VDPs that provide highly converting calls to action and result in real sales.

Next Gen Customer Communication

Take lead response to the next level with our new customer communication portal that keeps your staff easily communicating with your customers in the WAY they want to be communicated with. Start the sale early and cultivate rapport digitally to mazimize profits and efficiency on the road to the sale.

Innovative Lead Generation

Our focus on science continually improves our platforms ability to convert customers at high rates. Our priority is helping you sell cars and we do that the only way we know how… a constant focus on your website's performance and ability to capture customer interest and information. Better website = more leads.

Scientific Approach To Conversion Improvement

Search Engine Optimization (SEO) is often a confusing and misunderstood concept. We approach SEO a little differently. Our goal is to optimize your website in all aspects including taking entirely unique content to the next level for both the customer AND search engines. More visitors + Better conversion = More sales.

Advanced Holistic Insights

You've been inundated with analytics before. Our holistic insights provide you simplified or detailed views based on the roles within your dealership that help you make the right decisions for marketing, sales, processes, follow-up, and even training. Our insights will save you money, time, and headache as you increase traffic, efficiency, and most importantly SALES!


Our focus on science stems not from talking points or a way to stand out but from who we truly are. We are science and results driven in nature and that results in an attention to conversion and industry leading designs that aren't matched in the Automotive Industry today.

We take innovation seriously and constantly test, retest, thoerize and improve our websites, products, and innovative projects daily. Our goal is to provide you a dealership website platform that not only increases your traffic, sales opportunities and sales, but your impression of automotive website vendors as a whole.

With a scientific approach we can truly stand by our products and features as they continue to improve our client's dealerships without taking unnecessary risks based on our gut "instincts" of consumer behavior. We study more than we apply and we apply very, very carefully. Your business is our business. Our advancements are your leg up on the competition.


In the year 2000, we were among the first companies in the industry to begin building Automotive websites. From the start, we have built our own infrastructure and products using our own in-house development team. These systems which were built from the ground up (including but not limited to: inventory management systems, messaging systems, as well as data import and export systems) all focused on marketing dealerships online. We knew the 'web' was going to be big!

Our team has systems development roots going back to 1982! We're proud of the team we've built complete with engineers, marketers and systems people with decades of experience and training in the development and automotive world. Our goal is to partner with dealers in a true sense of 'partner'; understanding you have specific and unique needs. We continually seek areas to improve and we listen to your experience and objectives to create a platform that specifically meets and exceeds your needs and expectations. Contact us today for a free consultation; we can't wait to show you what we can do! You have nothing to lose and everything to gain! We think you'll discover we do things for you with a purpose.

Your site, Your way

You Control Your website 24/7

We help you bring those shoppers through the doors.

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Amazing Results

Stacy — Norfolk GM Auto


We Discovered Carbase nearly 5 years ago and have always been impressed. However, this latest platform has absolutely been incredible! Not only are our leads up, everyone in the dealership loves the site and so do our customers and mobile users.

Mike — Quality Auto


When I first talked to Carbase I wasn't sure we needed a website change. However, since making the switch, we've not only substantially increased our lead volume, we also get a ton of compliments on the clean and modern look and ease of use. It's been a great decision!

Greg Archer — Einspahr Auto Plaza


Since launching the upgraded site with Carbase, the metrics have continuously surprised me and the analytics speak for themselves. We are getting more leads,a higher Google ranking....everything. I love it and I love that i can make my own changes.

View Examples

Contact Us Soon
(before your competition does)

Meet Our Team

Jim Slattery

Jim Slattery


Tom Brady, Peyton Manning and Charles Woodson have nothing on me.

John Bailey

John Bailey


Transfer it to Jax, please.

Chris Kelly

Chris Kelly

Sales Manager

People who think they know everything are a great annoyance to those of us who do.

Matthew Bailey

Matt Bailey

Office Manager

Text me, I don't do phone calls.

Katie Van Kley


Account Executive

Did you send over any paperwork?



Too many to count

We'd tell you their names, but we'd have to kill you.

Wendy Worthington


Customer Care Manager

For every good selfie, there are 47 fails.