Text messages can sell more cars!

Carbase Automotive Websites

May 26, 2016

Carbase wave image
Text messages can sell more cars!

Today, texting is the most frequently used app on a smartphone, with 97% of Americans using it at least once a day. According to the AutoTrader/KBB.com 2016 Car Shopper Journey Report, texting only accounts for about 1% of the total conversions dealerships receive from their websites.

So why is the auto industry so far behind? It’s simple. Until now, website providers and other technology companies have not given dealerships an effective texting solution.

With 80% of people currently using texting for business,  auto dealerships must embrace this new form of communication as they did with chat years ago. In fact, 1 in 5 consumers say they are just as likely to prefer a text message from a business versus a phone call when given the option.

In addition, texting provides the sales person with more opportunities to communicate with potential customer’s faster, speeding up the sales process. Plus, most consumers would rather receive product details and other marketing messages through text over any other channel, texting also gives the customers information the way they want to receive it.

Carbase.com offers your dealership the opportunity for your customers to text your sales staff, BDC or ISM. Contact us today for a demo!

Back To Blog