September 2010 Newsletter
Upload photos in batches with our Multipic program
 Did you know that instead of uploading individual photos one by one for each vehicle on your lot, you can use our Multipic program to upload batches of photos for many vehicles at once?
This is a desktop program that makes it easy to update your lot within minutes. Call for a download and get your login information to the program. It will make things so much easier and smoother. Call us at 605-334-9200.
You can be merchandising your inventory better!
The most important thing you can do with your inventory is to get it online. We know the majority of shopping for a car is done online, but are you shooting yourself in the foot with your online listings?
Your cars need to have the trim level specified and correct features listed. When people look for a car to buy they aren't going to just buy any car as they know exactly what they want for features. If you don't list the DVD player, heated seats and other hot features then you are missing sales and leaving money on the table.
Get the basics down to perfection before you export your feed all over the internet and onto Facebook. I've heard some dealer marketing managers say that they would pay for a site wide vehicle audit to make sure all their options and features were listed on their listings. It's that important. Work facebook only after you merchandise your inventory.
Shoppers do not understand the differences between trim levels, so make sure you note the upgraded features that go with this higher trim level. If a shopper is comparing 2007 Buick Lacrosses and your Lacrosse doesn't have the trim level CXL specified, but has a higher price than the CX they are comparing, the shopper will assume you're a higher priced dealership and not realize it's a different car. This is a merchandising opportunity. Help your shoppers make better decisions with better information.
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Carbase.com Rebates & Incentives
Add factory rebates and incentives to your new cars with NO MAINTENANCE. The programs will be kept up to date and accurate and you get the valuable great first impression. Factory cash back will be listed with MSRP for maximum attention. Never show MSRP without a rebate again!
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Dealer Survey
Carbase.com will have a dealer survey coming out soon. We want to hear what you think so please give us your thoughts when you get it.
Carbase.com Video Solutions
Add a high quality video to your car detail page. 63% of buyers who watch video say it influences their decision to visit a dealership.
Carbase.com Chat Solutions
Our chat solutions provide opportunities to engage customers while they are shopping. Help them find exactly what they want, get them to take a test drive. This program will also provide detailed analytics along with a full suite of reports.
Carbase.com Craigslist Tool
We've have many of our dealers call us up to thank us for keeping the Craigslist tool so simple to use. They've also found that our simple templates keep the listings from getting flagged and removed.
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